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Sfida

Established in 1985, Sfida is a 100% Australian-owned and operated family business with a rich history of supporting athletes and sports enthusiasts. In 2025, Sfida celebrates it’s 40th anniversary and stands out as one of the few authentic Australian sports brands, embodying the country’s passion for sports and active lifestyles. Known for its commitment to affordability, quality and innovation, Sfida designs and produces high-quality, comfortable footwear and apparel tailored to meet the needs of budding athletes across various disciplines.
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