What if you could grow your business not by spending more money on marketing, but by using smarter tools to reach more partners? That’s exactly what Ozdingo, an Australian-based supplier, discovered when they joined Syncee over seven years ago. 

By tapping into Syncee’s automation and global retailer network, Ozdingo didn’t just streamline how they share products—they unlocked new opportunities to build a scalable B2B sales channel. Their journey shows how consistency, smart tools, and the right platform can transform how a supplier connects with retailers worldwide.

How a Local Business Reached New Heights

As more online sellers face tough competition and rising advertising costs, many realize that growth doesn’t have to come from spending more—it can come from selling smarter. That’s exactly what happened with Ozdingo. After selling directly to customers on platforms like Amazon and eBay, they saw a new opportunity: working with other online retailers. Instead of just focusing on individual sales, they started thinking bigger—building a reliable B2B sales channel that could grow steadily over time.

Identifying the Shift from B2C to B2B Opportunities As Well

Launched in 2013, Ozdingo sells health, lifestyle, and household products on Amazon, eBay, and Shopify. As their business grew, they saw a new opportunity: working with other sellers who wanted to offer Ozdingo’s products in their own stores.

“We saw an opportunity to expand further by becoming a supplier for other online retailers.”

To do this easily and effectively, they needed a way to reach more people and share their products in a professional way. That’s when they found Syncee and started their journey in empowering B2B growth.

The Challenge: Limited Reach & Manual Work

Before discovering Syncee, Ozdingo encountered a common challenge among suppliers entering the B2B space: manual management and disconnected workflows.

“We didn’t have a simple way to connect with dropshippers who wanted to resell our products.”

They had to do everything manually: uploading product data, changing prices, and updating stock levels. This took up a lot of time and made it hard to scale a B2B sales channel efficiently.

These bottlenecks made it clear: if they wanted to grow as a supplier, they needed automation. That’s when they turned to Syncee, which offered a smarter path to building a reliable B2B sales channel.

The Solution: Syncee as a Game-Changer

Ozdingo has been working with Syncee for over seven years, building strong partnerships and reaching more retailers every year. During this time, they’ve used Syncee’s tools to grow their business and make their products easier to find and sell worldwide. Thanks to this long-term collaboration, Ozdingo has turned Syncee into an important part of their B2B success story.

Over 8,000 retailers have already chosen Ozdingo’s products through Syncee, proving the value of trust, consistency, and visibility.

“We were drawn to Syncee because it gave us a professional, automated way to list our products for dropshippers globally and grow our wholesale presence.”

Syncee’s dropshipping automation tools helped Ozdingo completely rethink how they connected with retailers:

• Reliable inventory and price management
• Automated product syncing with automated updates
• Easy integration with their Shopify store
• Instant exposure on Syncee, where thousands of retailers browse daily

“Since listing our catalog on Syncee Marketplace, we’ve seen a steady increase in B2B interest and received orders from new retailers we hadn’t reached before.”

With Syncee, Ozdingo turned product listings into lasting partnerships—transforming a basic catalog into a dynamic B2B sales channel.

“That kind of visibility and traction would’ve taken weeks without Syncee.”

Syncee Features That Helped the Most

Ozdingo found that Syncee was more than just a marketplace. It was a full toolset for suppliers who want to grow smarter

“We can confidently offer our catalog knowing retailers have access to accurate stock and pricing in real time.”

Key features Ozdingo highlighted:

• Automated Product Updates – No more manual files or edits
• Inventory Sync – Always up-to-date product availability
• Global Retailer Network – Easy access to serious resellers
• Marketplace – A trusted platform that connects suppliers and stores

All of these features enabled Ozdingo to focus on what matters: running a stress-free, efficient B2B sales channel that scales with minimal effort.

What’s Next: More Growth, More Markets

Ozdingo’s journey with Syncee isn’t just a short-term win—it’s a long-term strategy to strengthen and expand their B2B sales channel globally.

“We’re planning to grow our product catalog and reach more international dropshippers and online stores.”

With continuous product expansion and Syncee’s infrastructure, Ozdingo is well-positioned to connect with serious retailers and elevate their B2B sales channel to new heights.

Why Other Suppliers Should Try Syncee

Ozdingo’s story is a great example of how the right tools can make a big difference. They wanted to grow into B2B, and Syncee made it possible—without adding extra work.

“It’s helped us get extra sales with little effort and opened up new revenue streams with low overhead.”

Why Automation Matters for Supplier Growth

If you’re thinking about empowering B2B growth in your business, Syncee is a great place to start. You don’t need a big team or a complicated system. Just a platform that works for you.

With Syncee, empowering B2B sales is easy, efficient, and accessible for any supplier—no matter the size.

Final Thoughts

Grow Smarter with Syncee

Ozdingo’s success proves that building a B2B sales channel doesn’t have to be complicated. With Syncee, they found the right mix of automation, reach, and trust—backed by seven years of partnership and growing results.

Real Supplier Success Stories Begin with the Right Tools

If you’re ready to move from local sales to global partnerships, Syncee is the right platform to help you start empowering B2B growth—just like it did for Ozdingo.

Frequently Asked Questions