Barbara Racz

Eco-friendly Products Your Customers Will Love

If you are thinking of selling eco-friendly products in your new or existing online store, you might have the best possible idea in mind. The number of people being environmentally conscious is constantly growing thus it’s worth focusing on these trending products. However, before jumping right into opening a new store just because the chosen product is trending now, there are factors you must consider.

Now we will not only share great ideas with you to sell in the eco-friendly product category but we will also let you know how you can get to know if something is worth selling to your target audience or might be too risky.

Well, there is no one-size-fits-all answer to this question, but we hope we can share at least a bit helpful knowledge with you.

Factors to Consider If a Product is Worth Selling

Everything depends on your local market, your target audience. Whether there are competitors locally, or if there is need for that particular product at all. You also need to consider geographical matters just like thinking about demographical details.

How to research market demands? What questions to consider?

Check Google Trends for the top search queries made on Google to find what is trending now
Use relevant keywords in your research

Relevant keywords to eco-friendly you can use in your research both in finding out whether your target audience is interested in a chosen category, or when looking for products to sell and suppliers to work with: zero waste, fair trade, organic, bamboo, reusable, recycled, sustainable, environmentally friendly, environmentally conscious. How could you continue this list?

Browse on social media by hashtags & check influencers’ profiles, posts, the comments
Examine YouTube videos and comments
Create questionnaires, post questions in relevant Facebook groups, forums
Look for analytics, market data in reliable, professional sources
Check what the trending products are on the market locally and globally
Check what is missing from your target market
What kind of products your target audience is in need of
What kind of products have potential in them you could awake interest for
What are you personally interested in?
What are your target audience’s shopping behavior, habits, and qualities like?
Find something your target market is not oversaturated with
Find product niches with low competition in your target market

Before launching your business, it is also best to build a buyer persona for your business. You can define your buyer persona based on these factors:

Demographics (age, gender, location, education, family size, income, married or not, having kids or no)
Job details (eg. job title, position, company sector, company size)
Hobbies
Goals & challenges (main+secondary goal, primary+secondary challenge, how you can help them reaching and resolving these)
Values & fears (what they value and fear during the sales process)
Psychographics, identifiers (beliefs, culture, attitudes, personality traits)
Buying behavior (eg. compare prices a lot, trend-follower, or choosing unique items)
Influences (receive influence from ads, social media and YouTube influencers, preferred media outlets)
Their buying preferences

If you want to learn what factors you should consider when choosing a supplier partner, we have already covered that topic as well. Now let’s dive into the details of what eco-friendly products are worth selling, what your customers will love.

Eco-friendly Products Worth Selling

It is the best time to start selling eco-friendly products. You just need to make sure you can stand out on the market. Add something extra to your service. Give retailers a reason to choose you over other online stores.

We are now here to help you find ideas on what to sell in the eco-friendly product category that there is actual demand for.

Eco-friendly – Accessories

Would you think that there are various eco-friendly products that are actually accessories? These can be jewelry, bags, hats, gloves, and everything you can imagine. You can sell the same accessories as you would offer in a not eco-friendly store. You will find relevant eco-friendly products too.

Suggested Suppliers