BigCommerce is a well-known ecommerce platform globally. Merchants choose to run their online store on this platform because it is user-friendly, the customer support is great, it is nicely customizable, and the pricing is reasonable as well. What are some further advantages of BigCommerce? Check our collection below!
BigCommerce is a secure platform that is also not only easy-to-use but it helps by relieving every step that occurs when building and running an online store. The platform powers many of the world’s most successful brands such as Old Spice, Skullcandy, Jeep People, Bliss, Clarks, Tyler’s, Di Bruno Bros. One of the greatest advantages of BigCommerce is that it provides one of the industry’s most versatile solutions to e-merchants.
Brief About the Company
BigCommerce was founded in 2009. In the beginning, it was a 2-person startup of the Australian Eddie Machaalani and Mitchell Harper. Now the company has a global team with offices in the USA, Australia, United Kingdom, and Ukraine. Its HQ is in Austin, Texas. The company serves merchants all over the world, in more than 120 countries, and 5,000+ apps and design partners are ready to help retailers.
The advantages of BigCommerce are so diversified, they are one of the most popular ecommerce platforms globally for a reason (for more!). This platform is a very good solution if you are about to launch a new online store, and you can manage your entire ecommerce business from your own BigCommerce control panel. The service exists to help you sell more online.
10 Greatest Advantages of BigCommerce
It is not easy to highlight only 10 of the greatest advantages of BigCommerce, but here we are aimed to make the decision making process simpler for you. However, we won’t stop at this point. We provide you further benefits as well so you can get a clear view of what you are “signing for”.
1. Easy Start-off and Usage
One of the biggest advantages of BigCommerce is that the onboarding and the set up is quick and easy. You can be a beginner or an expert in ecommerce and technical fields, this platform is a nice option for you to choose either way. You can create a beautiful, modern online store easily, and it is not all what BigCommerce takes care of.
BigCommerce is an all-in-one ecommerce platform without all the complexity. You can even connect with buyers across more channels. The platform gives you all the tools and resources that are necessary to manage an entire, successful business. It has a significant amount of articles in its Help Center where you can find useful guides about not only how to start an online store on their platform, but also about every solution they provide. They create written and video help as well.
2. Best At Design
You can create a beautiful design for your BigCommerce store. You can pick from themes, or you can also create your own design. If you are a beginner, we are happy to say that no coding skills are required as you can edit your pages with a drag-and-drop solution using the Page Builder Visual Editor. Regarding themes, you can also fully customize them with the built-in HTML, CSS and Javascript. You can create a mobile-responsive website with any BigCommerce theme.
Where to find already created themes? Check BigCommerce’s own Theme Store, or check ThemeForest where, amongst many other designs, you can find themes for the platform BigCommerce as well.
What else can you customize? For example the checkout which is one of the greatest advantages of BigCommerce as you can create a whole new and unique checkout experience for customers. You can do it with a server-to-server checkout API and SDK. If you have questions about customizing design, you can contact BigCommerce’s support as well.
3. Reasonable Pricing
A great one of the advantages of BigCommerce is that it is an affordable solution for online merchants for all sizes of businesses. It provides an all-in-one solution so when you are thinking of its monthly subscription fee, you probably notice the reasonable pricing of the service as well. Probably it is not the cheapest service on the market, but you should still consider giving it a try.
In 2024, we can talk about two main solutions that the platform provides. The BigCommerce Enterprise-level solution, and the BigCommerce Essentials. Enterprise-level solutions are designed for your business and help you succeed with extensive, built-in tools, and its pricing depends on your own needs.
Let’s talk about the general BigCommerce plans, the BigCommerce Essentials plans. These are what most of the merchants pick from. In 2024 there are three packages, the Standard for $29/month, the Plus for $79/month, and the Pro for $299/month. You can try the platform for free for 15 days and pick the best plan for you after this.
4. Sell Everywhere
One of the advantages of BigCommerce is that you can connect with buyers across various channels. You can sell everywhere with one ecommerce platform. Access cross-channel commerce. You can capture more buyers on Facebook, Instagram, Pinterest and you can integrate with the top marketplaces such as Amazon, Google Shopping, or eBay. If you have a brick & mortar store you can also keep your product inventory up-to-date automatically with native POS systems including Springboard Retail and more. Another advantage of BigCommerce is that you can switch between storefront with a single login easily.
5. All International
You can go all international with your store if you sign up to enjoy the advantages of BigCommerce. Merchants can accept payments in more than 100 currencies and can offer local payment methods via the payment gateway they choose. Besides the multi-currency option, we can talk about multi-language availability as well. You can make it happen by using applications and APIs for third-party translation services.
It is also beneficial to know that thanks to the company’s powerful CDN, online stores load quickly no matter where you are in the world. Furthermore, cross-border fulfillment is also possible as you can natively integrate with a BigCommerce app called ShipperHQ for accessing accurate quoting for cross-border shipping. BigCommerce’s team is also close to you geographically as well as they have offices in the USA, AU, UK and UA.
6. Smart Solutions
Smart solutions are great advantages of BigCommerce that merchants are fond of using. The expression is extensive and includes smart operations and smart scaling, plus it covers so many features. You can create a scalable product catalog and manage it via your control panel or use an external system via the Catalog API.
You can choose from several partners at BigCommerce who can help you address any detail of your shipping and fulfillment needs. You can also automate sales taxes with the built-in Avalara Avatax, but you can also use BigCommerce’s custom tax tables.
There are further core commerce features like a great available staging environment, or the native credit card vaulting for more gateways. Customers can also initiate refunds or partial refunds, moreover, you can create customer segments, groups as well. You can also access the BigCommerce Analytics Dashboard for metrics for marketing, orders, and customer data for example. Furthermore, you can create SEO-friendly URLs and access other related settings to get more traffic.
7. Security At Its Best
Another one of the greatest advantages of BigCommerce that Robust Security is available when using their service. You and your customers can feel safe with a BigCommerce online store. The platform is certified secure. It is reliable, and also offers world-class uptime and performance as it operates on a high availability infrastructure. You also do not have to worry when anytime it would come to backup and restore as they provide great solutions.
8. Connect BigCommerce to Syncee
From the advantages of BigCommerce one of the most significant is that it provides many tools and applications that help online store owners. One of the available applications in BigCommerce is Syncee. It has you covered on more key fields. Syncee is a B2B platform for dropshippers, retailers and suppliers. Its main solution is Syncee Marketplace where millions of products are listed from reliable suppliers from all over the world.
On Syncee Marketplace you can pick products one-by-one or in bulk as well, and can easily fill your BigCommerce store with your chosen products. The app has many useful features, moreover, it manages the product data uploads and updates automatically on a daily basis, so you will not oversell or provide out-of-date information. Enjoy the advantages of BigCommerce and Syncee together.
9. 24/7 Customer Support
The team offers great, 24/7 technical support to their clients. BigCommerce’s support team is full of experts who help you get a deep understanding of your business and they have you covered in all cases. You do not have to face any problems alone that might occur in the future. The support team will hold your hand from the very beginning so you can enjoy all the advantages of BigCommerce.
They are good at not only the live chat support, but they also provide support emails, guides on the dashboard, a rich Help Center, useful videos, and phone support is also available. What kind of other specific support can you access? Account-, Technical Account-, Implementation Project Management, Solution Architecting, and Catalog Transfer Services.
10. Strong SEO Features
The last one of the advantages of BigCommerce is that it is great for SEO (Search Engine Optimization). It is a factor that must be considered when choosing an ecommerce platform for your store. With SEO your website gains relevant, free traffic. BigCommerce has several strong SEO tools that help you rank higher in search engines. You can, for example, edit page titles, meta descriptions, headers, URLs (can create short URLs too) as well.
Running a blog on your online store is essential as it is still a beneficial marketing tool, being a part of a successful inbound marketing campaign. There is a simple built-in blog in BigCommerce. Make sure you will choose your keywords well, and you will backlink to your own content just as you will link to other websites as well.
Some Further Advantages of BigCommerce
Would you like to learn more about what advantages of BigCommerce are beneficial to know? First of all, read the bulletpoints below for more information. Moreover, it is always best to check the service’s website where you can find more details about all their solutions.
- Mobile-friendly platform – Fully adapted to mobile devices.
- Major payment gateways supported such as PayPal, Apple Pay, Amazon Pay.
- Full CMS functionality – Manage your online business efficiently.
- Unlimited staff accounts – The store can have multiple users with specific roles set.
- Powerful analytics – Grow your business with metrics that matter.
- Great Performance – It has a nice performance by default, but you can also even increase it.
Conclusion
As you can see from the aforementioned advantages of BigCommerce, the service they provide is strong, diverse, and user-friendly. It doesn’t matter if you are a beginner in e-commerce and do not have any technical skills, or if you run a business in this world for a while, and also being an expert in tech-related tasks. This ecommerce platform is great for both those who are looking for a solution where they do not really have to do way too many settings, and for those too who want to customize their website deeply. BigCommerce offers useful tools for everyone. Be the next merchant to try their service out.
Images for the article have been used via BigCommerce’s website.
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