Name your online store the best way so it can be catchy enough to stay in people’s minds from the first time they hear or see it. People judge by the book’s cover, and the very first thing they notice about your business is your brand’s/store’s name. Read our top 5 pointers to find a top-notch name. After that, we show you how you can find winning products after finding a winning name!
When you are brainstorming on what you want your store to be like, which is obviously your dream business currently, one of the most important steps to take is to name your online store well. Play with the words, add some meaning to it, and make sure it suits your business.
- The Simpler The Better
- Spelling and Pronunciation
- Be Original & Choose an Available Name
- Be Creative & Pick a Name That Fits Your Business
- Use Store Name Generating Tools
Top Tips to Name Your Online Store Well
1. The Simpler The Better
When you name your online store you need to make sure the name is short and simple and is easily memorable. Avoid complex expressions, and consider rather not using numbers in the name. You probably already decided who your target audience is. They can be from only one certain country using one specific language mostly, or they can be from all around the world. Consider the language of your name as well. Your store’s name can be formed by more words, but do not make it be longer than 3-4 words.
2. Spelling and Pronunciation
The spelling and pronunciation of your store’s name must be as easy and simple as possible. There are many brands that have a name people are not completely sure how to pronounce. Companies sometimes have to create explaining videos on how to say their name, and sometimes they even provide the phonetic form of the word on their website. Try to avoid complications. Another reason why you need to name your online store in a way so it can be easy to spell so when someone hears about you, they can write your name correctly and be able to find you successfully online.
3. Be Original & Choose an Available Name
Name your online store in a way so it can refer to who you really are. You need to be unique, and also original. Find a name for your company/ brand/store that is legally allowed to use. Check databases of your country where you could find whether the name you picked already exists. The best is to discuss it with a lawyer. Moreover, go to Google and to social media (Instagram, Facebook, LinkedIn) and check whether the name is already in use. If you have a hard time finding a name, try finding keywords referring to your store, what your business does. It can help you decide on the final name.
4. Be Creative & Pick a Name That Fits Your Business
It has to tell something about your store. You need to convey a message with your brand, maybe you can also name your online store in a way that could refer to this. It’s also better if it refers to your products somehow. This name solidly belongs to your brand identity. Make sure the name is not just something you think sounds good. It has to fit your business. Probably a name that contains the word ‘lullaby’ wouldn’t really fit a store that sells lumber products. If you have a creative name people will get to like you as they realize how fun and genuine you are. You can consider creating new words that haven’t existed before but sound good.
5. Use Store Name Generating Tools
There are many brand name generators on the internet. Shopify also has its own Business Name Generator which is a free tool that generates potential business names and it also checks domain availability (on Shopify) instantly. It suggests unique store names, but you need to be a bit skeptical at the same time because sometimes it shows irrelevant options as well. What you have to do is to find a keyword that refers to your store, type it in the appropriate search bar, and click on the Generate names button. Then you can see the suggestions from the generator. Name your online store wisely.
If you already have an online store, it’s never too late to change the name of it, if you want. You just have to redirect the old site to the new one. Do not forget to notify your already existing customer base about the change! Change your name only if you think it is really necessary.
Have You Found Your Winning Name? Find Winning Products Too!
Congratulations on finding the most suitable name for your business! Now it is time to open your store and to fill it with great products. Would you like to find a place where you can not only find US/CA/EU/UK/AU/AS suppliers with great products but can also make sure the service will have you covered in the automated product data uploads & updates, and order data synchronization? Try Syncee Marketplace out, it was made for you! The B2B dropshipping platform Syncee runs on Shopify, WooCommerce, BigCommerce, Wix, Ecwid by Lightspeed, Jumpseller, Shoprenter, and KMO Shops as well.
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